Lucid announces the establishment of its first Mideast Showroom in Riyadh

 

Lucid announces the establishment of its first Mideast Showroom in Riyadh.

 

According to the Saudi Gazette

 

RIYADH, Saudi Arabia — On Tuesday, the US electric vehicle (EV) behemoth Lucid Group Inc. announced the opening of its first Studio in the Middle East, in Riyadh.

 

The studio, which was founded on the outskirts of the Future Investment Initiative (FII) activities, is setting new standards with the market's longest-range, fastest-charging electric car.

 

In the heart of Riyadh's Al Nakheel District, the luxury retail space will invite customers to experience the brand and its products. According to a direct-to-consumer model, each Lucid Studio provides a digitally oriented premium experience tailored to each customer's preferences, whether they visit in person, make inquiries entirely online, or combine the two According to a press release

 

"The launch of our first Studio in the Middle East marks yet another step towards Lucid's mission to inspire the adoption of sustainable energy on a global scale, and I'm delighted this brand-new studio is set to open here in Saudi Arabia," said Peter Rawlinson, Lucid's CEO and CTO.

 

"With Saudi Vision 2030, Saudi Arabia recognizes the seismic transition toward automobile electrification and looks to the future to secure a better world for future generations."

 

Lucid's Riyadh Studio will allow customers to fully experience the brand and learn about its products in a setting that emphasizes the company's distinct design aesthetic. Exploring a Lucid Studio will give visitors an idea of where the company gets its inspiration from the state of California's beauty, creativity, and variety.

 

"We are tremendously happy to be celebrating this milestone today; launching our Studio in Riyadh is another good step in our journey in Saudi Arabia," said Faisal Sultan, Vice President and Managing Director of Lucid Middle East. "Our in-depth understanding of the area and strategic alliances enable us to produce goods customized to our Middle Eastern client base, and we're happy to be able to address their rising demand for electric cars in our drive to battle climate change."

 

Earlier this year, Lucid revealed plans for a full-scale manufacturing facility at King Abdullah Economic City (KAEC). Lucid intends to develop operations at KAEC for the re-assembly of Lucid Air vehicles that have been pre-manufactured in the company's U.S. AMP-1 Manufacturing Facility in Casa Grande, Arizona, as well as the production of entire cars in the future. At its height, the business anticipates the KAEC factory to produce up to 155,000 automobiles per year.

 

Lucid signed an agreement with the Saudi government in April 2022, under which the government will acquire up to 100,000 vehicles over a ten-year period, with an initial commitment to purchase 50,000 vehicles and an option to purchase a further 50,000 vehicles over the same period.

 

Lucid Motors has begun building on its first international electric car facility at Rabigh's KAEC. The factory will be one of three assembly plants for the California-based electric car manufacturer, which is 61 percent controlled by Saudi Arabia's Public Investment Fund (PIF). In March, Lucid signed a $30 million leasing arrangement with Emaar Economic City for a block of industrial land in KAEC.

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